Introduction
Technological advances in recent decades have been quite significant. Just to name a few of the latest, we have 4D printing, machine learning, connected homes, and others.
Even with all the advances and technologies that are available to companies today, the human resource is still the most valuable that can be present in it.
In Brazil alone, it is estimated that by 2025 a total of 800,000 jobs will be created, and that only in technology areas.
But with so many leading companies in their segments offering vacancies and competing for these talents, what can be done to stand out in attracting and retaining these professionals?
Below we list 6 tips that can help you in this challenge.
1 - Have a clear and strong mission
The company's mission is seen by employees - especially by the new generations - as the reason for their daily work and a great motivator for better performance every day. The feeling of belonging to a group whose deliveries are aimed at something big makes the eyes of many professionals shine. The mission needs to be clear and part of the organization's culture, from the first interactions with candidates, moving on to the company's day-to-day.
2 - Embrace diversity
Companies that absorb diversity find it easier to understand and meet customer needs, as well as greater adaptability to changes and new realities. Its teams become more productive, more creative and end up promoting an environment with greater possibilities for personal and professional growth.
3 - Value people
If a company's greatest asset is its human capital, valuing it is one of the best investments a company can make. Valuing people makes the work environment lighter and easier to manage. Valued people are more productive, as they feel motivated to return the appreciation given to them, making them more collaborative.
Therefore, create a culture that encourages and rewards individual and collective effort.
4 - Enable growth
If your company enables employees to grow, as people and also as professionals, it becomes a desired place and a reference for a good place to work. This makes it easier to attract talent, especially those looking to work there for a long period of time. And the employees already included work more confidently and more motivated, which also makes them more productive.
5 - Seek constant evolution
To remain relevant, it is necessary for the company to seek constant evolution. This in itself is not a guarantee, but a condition for those seeking competitive advantages. And this evolution goes through people first. Companies that evolve are more attractive to talents who, because they are trained and experience this environment, feel challenged and remain there for longer periods.
6 - Constantly Evaluate Leaders
Great musicians don't perform well together without a talented conductor. And in companies it is the leaders who play this role. It is necessary to ensure that, at all levels and areas, they are the most suitable people to be there, otherwise important talent can easily leave the company. Enabling people's growth also involves preparing and training part of them to be good leaders. And to ensure that allocations are adequate, it is necessary to maintain evaluation programs for leadership: how they communicate, how they deal with people, level of integrity, commitment, among others.
It is easy to see that there is not a single solution to attract and retain talent, but there are several possibilities for your company to make the eyes of candidates and employees shine.
By Good Bridge Team.